Seth Godin, Vordenker des Permission Marketings, hat in seinem Blog ein neues e-book mit dem Namen Who's There zum Thema Blogs and the new Web zum gratis Download veröffentlicht.

Ich liebe ihn ja schon für sein Eingangsstatement:

1. Understand how and why the mainstream media is dying.
2. Figure out why your organization needs a fundamentally different approach to the web.
3. Embrace the fact that you can't just change your tactics... the truth of what you do and who you are has to change as well.
4. Realize that all of this is very inexpensive and very quick. The hardest part is finding the will do it right.

Diese 45 lockeren Seiten sind einen Download allemal wert!